Income Segmentation
In the market there are different factor required to improve the productivity level of the organization. One of such factor is the income segmentation which helps the companies to improve it strategies...
View ArticleConsumer Oriented Marketing
In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a...
View ArticleAdvertising Specialty
Advertising Specialty is known to be used for promotional and giveaway products to strengthen a company’s presence to reach to its specific target market. Nowadays companies are following the trend of...
View ArticleWhat is Idea Screening ?
Idea screening is a process that evaluates and contrasts new product ideas to get the most promising ones for your business. Not every idea is relevant to your company. In order to screen out a good...
View ArticleWhat is Enlightened Marketing ?
The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes...
View ArticleFranchise Organization
A franchise organization is one which already exists as a successful product or service and the franchiser makes a contractual relationship with the franchisee to operate under the franchiser’s trade...
View ArticleClassical Conditioning
In 1913, an American psychologist, who happens to mark a milestone in the history of psychology, is a founder of Behaviorism- a School of Thought. John B. Watson was of the view that a human behavior...
View ArticleOrientation Process Examples
An orientation process involves pre orientation preparation and orientation program. Accountant In the pre orientation preparation Employee will be expected to bring their completed new-hire...
View ArticleConsumer Oriented Marketing
In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a...
View ArticleLoyalty Marketing
Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty...
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